AndesBrain
AndesBrain
DESIGNER: JP/Siegel+Gale YEAR: 2022 CLIENT: OPPO
Info
在OPPO未来科技大会2022上，OPPO正式完成了其三大核心能力的完整布局。安第斯智能云，作为这三大计划之一，与马里亚纳（自研芯片）和潘塔纳尔（智慧跨端系统）并列，共同推动OPPO向“芯云一体、多端融合”的未来愿景迈进。这一战略举措旨在为用户提供更加美好和革命性的智慧生活体验。 在安第斯智能云品牌的建立和发展过程中，我负责了整体品牌规范的设计工作。这一工作的完成，不仅确保了品牌形象的一致性，还为品牌的未来发展奠定了坚实的基础。 通过我的专业设计方法和对品牌核心理念的深入理解，我致力于在展示安第斯智能云的先进科技的同时，也传递出OPPO对未来科技发展的坚定承诺。
OPPO established a new system in early 2021: Andes System (now renamed as Data Intelligence Engineering System - DIEngine). Andes provides secure and reliable platform services for data, cloud computing, AI algorithms, and intelligent interaction for OPlus products and ecosystem, supporting the company's all-in-one integration. The new system needs to establish brand recognition within the group and convey the system's mission internally and externally. Therefore, I designed both Chinese and English LOGOs and the Visual Identity (VI) around the brand's positioning and vision. At the same time, based on the new brand, I created concrete brand images for the Cloud Computing Center and core technology products under it.
科技感
Technology
力量感
Powerful
品牌颜色
从安第斯山脉顶端的极光、雪山、山脉的植皮、大地中提取颜色。
Polar Lights
vegetation
Ground
Snow
辅助图形
将 LOGO 作为图形背景使用，放大，局部使用。
A：图形底部、右对齐，将底部顶点对齐中线。
B：图形底部、右对齐，将内三角形顶点对齐左边缘。
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