钛礼花镜 TLI Glass

钛礼花镜 TLI Glass

钛礼花镜

DESIGNER: JP YEAR: 2022 CLIENT: TILI

Info

钛礼花镜是朋友的一个商业项目,品牌背后的公司是扎根中国香港,已有 30 年眼镜制作及销售经验。 在在近30年的贸易过程中发现,日本老花镜长期占据亚洲市场,中国国内眼镜公司更倾向于制作年轻人眼镜,长久以来严重忽略中老年人眼部健康,随着中国老龄化趋势越发明显,关爱中国中老年人眼部健康,制作一款专为中国中老年人制作的老花镜成为当务之重。 合作之初品牌方在名称、定位尚未确定,我们经过频繁的沟通、明确销售场景后,我们将品牌目标客户瞄准为年轻人,将产品定位为礼品,并在设计上体现这一点。而在 LOGO 的设计上着重体现产品的属性、品质,包装设计上则强调礼品属性、产品特点,让包装有故事可讲。

TILI Glass is a commercial project based in Hong Kong, China, with 30 years of experience in eyewear production and sales. Recognizing the dominance of Japanese reading glasses in the Asian market and the neglect of eye health for middle-aged and elderly individuals in China, the project aims to address this gap. The brand was initially undecided on its name and positioning. After clear communication and identifying the target audience as the younger demographic, the product was positioned as a gift. The design, including the logo and packaging, emphasizes quality and attributes, creating a storytelling element in the packaging.

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