UX
UX
UX
YePine APP
DESIGNER: JP/Yajie/Dan Ran YEAR: 2020 CLIENT: YePine
Info
野菠萝是一个户外活动的小程序，旨在解决路线规划以及组队的体验问题；我们从品牌名称开始构思，最终敲定“野菠萝”这个奇怪的名称；野菠萝是生长在野外，外观粗糙，外形似炸弹。它符合我们对于户外生活的理解，粗糙的、自然的、有趣的。从品牌的初步设计完成后，我们规划第一版本的小程序功能，最终完成设计上线。
YePine is an outdoor activity mini-program designed to solve the problems of route planning and team formation. We started the conceptualization from the brand name and finally settled on the unusual name "YePine." A wild pineapple grows in the wild, with a rough appearance and a shape resembling a bomb. It aligns with our understanding of outdoor life - rough, natural, and fun. After completing the preliminary design of the brand, we planned the first version of the mini-program's features and finally completed the design and launched it.
YePine APP
DESIGNER: JP/Yajie/Dan Ran YEAR: 2020 CLIENT: YePine
Info
野菠萝是一个户外活动的小程序，旨在解决路线规划以及组队的体验问题；我们从品牌名称开始构思，最终敲定“野菠萝”这个奇怪的名称；野菠萝是生长在野外，外观粗糙，外形似炸弹。它符合我们对于户外生活的理解，粗糙的、自然的、有趣的。从品牌的初步设计完成后，我们规划第一版本的小程序功能，最终完成设计上线。
YePine is an outdoor activity mini-program designed to solve the problems of route planning and team formation. We started the conceptualization from the brand name and finally settled on the unusual name "YePine." A wild pineapple grows in the wild, with a rough appearance and a shape resembling a bomb. It aligns with our understanding of outdoor life - rough, natural, and fun. After completing the preliminary design of the brand, we planned the first version of the mini-program's features and finally completed the design and launched it.
品牌构想
品牌是最重要的资产，理应从已开始就要进行思考与构建；
野菠萝不仅仅是一个户外的小程序，它应该承载我们对于户外的理解与审美，也应当承载年轻人对于户外的想象、向往。
菠萝是一个大家熟悉的水果，而“野”字有野外、叛逆的意思，组合在一起会有陌生又熟悉感觉，符合我对这个品牌的构想；
品牌是最重要的资产，理应从已开始就要进行思考与构建；
野菠萝不仅仅是一个户外的小程序，它应该承载我们对于户外的理解与审美，也应当承载年轻人对于户外的想象、向往。
菠萝是一个大家熟悉的水果，而“野”字有野外、叛逆的意思，组合在一起会有陌生又熟悉感觉，符合我对这个品牌的构想；
A brand is the most valuable asset and should be considered and built upon from the very beginning. YePine is not just an outdoor app; it should embody our understanding and aesthetics of the outdoors. It should also encapsulate the imaginations and aspirations of young people towards the outdoors.
Pineapple is a familiar fruit, while the word "Ye (wild)" implies the outdoors and a sense of rebellion. When combined, it creates a feeling of both novelty and familiarity, aligning with my vision for this brand.
A brand is the most valuable asset and should be considered and built upon from the very beginning. YePine is not just an outdoor app; it should embody our understanding and aesthetics of the outdoors. It should also encapsulate the imaginations and aspirations of young people towards the outdoors.
Pineapple is a familiar fruit, while the word "Ye (wild)" implies the outdoors and a sense of rebellion. When combined, it creates a feeling of both novelty and familiarity, aligning with my vision for this brand.
传统
新潮
户外
户外
野
野
多元包容
多元包容
向往自由
向往自由
编辑正文
提供简化的富文本编辑器，满足用户习惯的编辑方式。
内容模版
常用的内容整理成模版，减少用户编辑成本与规范内容。
最后一步
在填写完正文后可预览发布后的文章效果
All Images & Video Copyright © JP Design Studio. All Rights Reserved.
All Images & Video Copyright © JP Design Studio. All Rights Reserved.